Every organization and any business regardless of size have stories to tell. Most of the stories we hear, focus on the core purpose, also known as the brand story. And that is a really important story since it allows the world to relate to who we are and what we value. But this is just one piece of the larger strategic story puzzle.
Today, every business needs a larger story strategy that encompasses a variety of stories told
within the organisation as well. These stories must also be shared across the organization in
order to bring all the departments and employees into alignment to the company’s core purpose.
Here are some of the most important stories businesses must tell as part of a successful story strategy:
Core Purpose Story: Who we are, why we do what we do, and what we value
Origin Story: It intersects with core purpose and value stories
Employee Stories: Business are people and people help other people. Your employees are your best storytellers.
Change Stories: When an organization needs to guide employees through change, stories became invaluable. They provide guidance and leadership. When you want to change strategy and behaviours, stories are critical.
Culture and Values Stories: These stories matter both outside the company and inside, and these should be the same. The stories employees tell each other are some of the most important stories because they speak to overall organizational health.
Employee advocates are a company’s most important scalable resource. Great storytelling belongs not just to execs; it belongs to employees who ratify, change, and champion those stories.
Therefore, inviting employees to share their stories on a common platform can be both motivational for the storyteller and the audience. Corporate Chameleon can help you in creating Employee Engagement which allows storytellers in your organisation an informal space (Stoffees) to share their stories, chooses the most impactful stories and build a finale event where these stories are showcased after the storytellers have been prepared by a Story Coach.
Join us in this journey to harvest your organisational stories just like we did across organisations with the Corporate Chameleon Story Project!